This “Sacred Fruit,” believed to have sprung from the blood of Adonis, the god of beauty, represented a symbol of prosperity, ambition, fertility, and fruitfulness in many Ancient cultures. Intertwined in the holy texts of Egyptian literature, Greek mythology, and even The Bible, its symbolism is just as multifaceted as its beneficial health effects.
This fruit is native to the region of Iran, and has been well-known to people in the vast area, ranging from the Mediterranean Sea to the Indian Ocean, for thousands of years. It has been traditionally used for cooking and medicinal purposes, especially in Ayurvedic medicine. We now know this plant as the pomegranate (lat. Punica granatum).
The secret of the pomegranate lies in its juicy seeds, reminiscent of precious gemstones.
20% of pomegranate seeds contain oil, which is gained by cold pressing or, even better, supercritical CO2 extraction process.
Pomegranate seeds are source of essential nutrients, such as vitamins B, C, potassium, and magnesium.
An astonishing 95% of pomegranate seed oil is made up of the fatty acids, and 65% of those fatty acids is rare omega-5 fatty acid, believed to be one of the most powerful antioxidants known to modern science.
Pomegranate is also believed to be the only known plant-based source for Punicic Acid (also known as Conjugated Linoleic Acid). Pomegranate seed oil has a high content of punicic acid—and, again, is the only seed oil in the world containing this beneficial fatty acid.
Introducing punicic acid, our new best friend…